The Association of College and University Printers (ACUP) conference drew 125 in-plant managers to Clearwater, Fla.

By Bob Neubauer

Next, Griffin said, visit departments and show them how the new equipment will help them. But also listen to them and understand their true needs.

“You have to know what your customers want before you can move on to the next step,” he said. You may even have to rethink what you want, based on their needs.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

ACUP in the Sunshine State