The-Amazing Shrinking Laminator

"There is a need for easy-to use, low-cost lamination," affirms Lisa Durell, marketing manager for Seal Graphics. "Not too long ago, there were mostly $30,000 laminators."

She says as the market drives down the cost of ink-jet printing, laminating companies are forced to keep pace.

"What's happening is that people that invest in ink-jet printers have a certain idea of what cost should be. They don't want to pay $10,000 for a printer and then $20,000 for a laminator. Printer prices have brought laminator prices down," she says.