The ability to print books on demand has turned the traditional book publishing industry on its head.

By Bob Neubauer

Of course, the newfound ease of self-publishing brings some questions to my mind, as a writer, about whether the world really needs all these self-published tomes, many of which lack the quality writing most of us expect from the books we buy. (I’ve read self-published works that were little more than accumulated e-mails.) But I’ll just leave that topic to the bloggers and say that on-demand books have turned the traditional book publishing business on its head. By playing your cards right, your in-plant just might be able to take advantage of this. Now if I could just figure out how to market that book of mine. Here’s the URL: http://www.amazon.com/Two-Wheels-Map-bicycle-journey/dp/0615120555/ref=sr_1_1?ie=UTF8&s=books&qid=1210693308&sr=8-1

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

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