The ability to print books on demand has turned the traditional book publishing industry on its head.

By Bob Neubauer

Years ago I wrote and self-published a book about a solo bicycle ride I took down the East Coast, from Maine to Florida. Over time, I sold several hundred copies through book stores, bike clubs and a Web site. About a year ago, I put it up on Lulu to see what would happen. No, I didn’t strike it rich, but I did sell a handful of copies, which were then printed and shipped, with no effort required of me.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

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