UV Printing — Horse of a Different Color

On balance, however—and balance is the operative word here—printers who have taken the plunge agree that the advantages of UV printing and coating outweigh whatever technical difficulties attend the effort.

If the move to UV printing sometimes feels like a leap of faith, it should not feel like a blind leap into space. The printers we spoke with come across as enthusiastic, inventive, committed—even fearless—but never foolhardy. They understand that sheetfed offset printing today is less about high volume and more about complex work with added value, and they have eagerly embraced this new opportunity to provide their customers with printed products that snap, crackle and pop their way to differentiation.