IPMA 2010: A Hot Time in New Mexico
Managers must look at departments in their organizations that are not sending them business, and ask themselves if they are really serving the base of power in the organization. She recommended that managers look at complementary products they can offer, and visualize beyond print.
"If you don't start thinking about alternative channels and what role you can play...you've got a problem," she said. She discussed everything from the explosion of mobile devices and social media to the growing use of QR codes.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
