IPMA 2010: A Hot Time in New Mexico
"Relationships are dead," he declared.
To stay in business, in-plants must study their customers' challenges and solve their problems.
"Solve the problem, earn the order," he proclaimed.
You must become technologically superior to your competition, he said. If you master the software the customer uses, they will stick with you. Lock them in by providing design templates, a Web-to-print option and educating them on how to make print-ready files.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
