IPMA 2010: A Hot Time in New Mexico
Fenton suggested in-plants monitor their break-even point more often than once a year—every month or two would be better—to keep their costs competitive with those of outside printers. In-plants also need a strategy for increasing their sales and cutting costs, he said.
Fenton suggested that in-plants adjust their customer satisfaction surveys and ask customers to rate them in comparison with the competition. After all, customers tend to leave because the competition provides a better service, he said. He also noted that survey questions should provide results that are actionable.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
