Texas University In-plants Gather in Houston

Other speakers included Dr. Jerry Waite, coordinator of digital media at UH, who told printers to redefine themselves as “graphic communicators” whose job it is to help customers get the right message to the right person using the right mix of media. Howie Fenton, of NAPL, discussed trends and challenges faced by university in-plants. Greg Cholmondeley, Ricoh’s in-plant segment marketing manager, gave advice on how to demonstrate the true value of your print shop. Representatives of the USPS provided insight into mail piece design, intelligent bar codes and new USPS services.