Tennessee Gets Animated

Director Leroy Richmond admits that the original Web site for the State of Tennessee General Services Printing department was not very impressive.

"It was very simple, very plain," he says. "And I was sitting there thinking 'How can we get our message out?' "

Richmond insists that the Web is "where everything is going," so he wanted to do more than just give his site a shot in the arm. He also wanted to advertise Web design to his customers. But doing so would require a pretty impressive show. So that's just what Richmond and his team set out to create.