Ten Reasons Why In-plants Should Offer ePublishing

One such service is ePublishing, also known as electronic publishing, which includes the digital publication of e-books, EPUBs, digital magazines, and the development of digital libraries and catalogs.

Here are 10 reasons why ePublishing is a great opportunity for in-plants:

1. Deepens relationships with existing customers and opens doors to new ones. Do you need a reason to talk to the marketing department? Ask them how they plan to communicate with customers through mobile and online platforms.
2. Enables expansion of services without investment in costly technical resources. There are options that are cost-effective and easy to use. In fact, there is no need to invest in expensive equipment or staffing because there are software solutions that fit into existing workflows.
3. Enhances the value and lengthens the life of important communications. Create an app to host alumni magazines, newsletters, training manuals and catalogs for easy online access.
4. Helps meet sustainability goals. Many organizations today are focused on reducing their environmental footprint. Offering ePublishing services is a great way to align the in-plant with green initiatives.
5. Presents information the way people want to receive it. ePublishing is a perfect complement to print. In-plants are already handling information in printed form, so why not expand the usage of that information to electronic publications as well? People still want print, but they also want information available electronically.
6. Provides a dynamic experience for recipients. Print and electronic distribution offer distinct advantages. One way to create a dynamic experience is through embedded hyperlinks and videos. Another is the search functionality available within the electronic versions of the documents.
7. Offers tracking and usage statistics for document owners. Information is the new currency (evident with Google and Facebook). The more information provided to document owners about the usage of their documents, the more valuable you become.
8. Uses analytics to improve content. Document owners can use data the in-plants provide to understand what content is most valuable to their audience. This information can help drive new print and cross-media campaigns that are targeted at the recipient.
9. Enables new revenue streams. ePublishing offers in-plants the chance to add new services at a reduced cost or a healthy margin, depending on one's business model.
10. Makes in-plants more strategically relevant. Organizations are embracing digital, so work with your client to make the journey complete. Keep "new" digital/print business inside so you can continue to be the trusted partner they rely on.