Ten Reasons Why In-plants Should Offer ePublishing
In-plants are already handling information in printed form. Why not expand the usage of that information to electronic publishing to satisfy your customers’ demands for it?
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In a recent survey conducted by Brigham Young University, 400 students were asked about their print versus digital preferences. In response, 65 percent said they preferred print; 44 percent said they wanted communications in both print and digital forms. Since in-plants already handle printed pieces, it makes sense to expand offerings with complementary services in line with the digital communication trends of today.
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Tricia Bhattacharya
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