Ten Reasons Why In-plants Should Offer ePublishing

The greatest threat to in-house production centers is also the greatest opportunity—the disruptive force of digitization. It's a two-fold scenario: communication predominately happens online, and when materials are printed they are often printed digitally, in shorter runs. The opportunity for in-plants is to capture more digital pages and deliver cross-media communications that their clients are requesting. Ultimately, it's not about a print or a digital communication vehicle—it's about print and digital communication vehicles.