Technology, Quality And Efficiency

But the two-pass system does eat up time, and Robinson says efficiency is his shop's biggest challenge.

"What was once a two- or three- week job they now want in one week," he says. "And you can't ever fall behind. If you fall behind in this business, your days are numbered."

To make sure the shop is always running at top speed, Robinson says he eliminated the dark room and installed a RIPit imagesetter to turn out polyester plates instead.