Technology, Quality And Efficiency

Technology, quality and efficiency, he says are the focus areas that will keep an in-plant alive.

To stay on top of technology, Robinson makes it a point to stay constantly informed about the printing industry.

"I read an awful lot," he says. "I attend ACUP (Association of College and University Printers) and SUPDMC (Southeastern University Printing and Duplicating Managers Conference). Most of the ideas I get just come from casual conversations at these conferences. But one person, about four or five years ago, gave a talk about adding color copying to the shop."