The Future of the Supply Chain Is (Almost) Here
Technologies such as RFID have transformed other industries. Is the book industry next?
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The system already has been proven to work in Europe, where bookstores in Holland and Portugal post signs educating consumers about RFID. (Lichtenberg says personal privacy laws are stricter in the European Union than in the United States, so there is less of a predisposition for concern.)
Lichtenberg believes the cost of implementation needs to come down before RFID is widely adopted on the retail level, however.
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James Sturdivant
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