The Future of the Supply Chain Is (Almost) Here

“The supply chain is too inefficient; it’s just too costly, especially given the efficiencies that everyone else has come to expect [in other industries],” he says. “The second problem is the question of the ‘long tail.’ People want to be able to search and find, so how do you manage that? The third thing is the competitive situation. As with [the rise of] Amazon.com, if the industry isn’t careful, it’s going to find itself in another pinch,” he says, referring to the ever-increasing percentage of books being sold outside of bookstores.