The Future of the Supply Chain Is (Almost) Here

“Inevitably, people focus … on the magic of the chip,” Healy says of the radio technology. “But without the standards that enable it to be read and interpreted and acted upon, it’s just a dumb piece of silicone.”

A Critical Need
Building in efficiencies across the book supply chain takes a high level of coordination—and investment. The tipping point, Lichtenberg says, will occur when it becomes more expensive not to build in efficiencies than to hold out on making changes.