Teach Customers To Want It

It's human nature to look for a bargain. It's your job, as an in-plant manager, to explain that lower per-page charges are not a bargain if the documents become outdated and end up in a recycling bin. The waste inherent in a larger order (analysts' estimates average 10 to 15 percent) makes the net cost per page almost even. What customer would want to pay a large up-front charge for products they might not use, when they can pay as they go with little or no premium?