Teach Customers To Want It

It's often necessary to describe the economics of print on demand. First, the total dollars spent, or overall budget, is more important than the per-page charge. Instead of printing 2,000 manuals at a cost of $3,000, a user can print 200 for just $375. While the per unit charge may be 20 percent higher, the customer can update the document frequently—and there's little waste.