Teach Customers To Want It

• Tradition is also part of it: "It's always been done this way."

Explain Your Capabilities

Taking customers through a concept of POD will illustrate how deadlines can be met more effectively while managing to the lowest levels of inventory and waste. Explain to customers that you can offer same-day service for many types of documents by keeping their files on-line. If same-day service is important to a customer, help him or her design materials that you can confidently produce within a 24-hour time period.