Teach Customers To Want It

In-plants know the advantages of print on demand (POD) by heart: more timely information, lower storage expenses and drastically reduced waste. Customers are not quite as well versed in these matters. It's up to in-plants to promote the benefits of POD from the customer's perspective.

Carlos Baez, graphics services manager of the National Safety Council, promotes his production facility's POD capabilities by spending at least one day a week in the corporate office meeting with customers.