Teach Customers To Want It

In-plants know the benefits of print on demand; customers need some coaching. You must demonstrate the advantages if you want to win them over.

TRADITIONAL PRINTING is like a buy-three-get-one-free special: It's a great deal—if you needed 400 documents; it's not really so great if you only needed 100, because now you have 300 you probably can't use, and you still have to store and manage them.