Talk from the Top Offset and Digital Printing

"We've also installed a Xerox 6060 to elevate our digital color printing offerings to the university while decreasing their costs. With customer access through our Web page, we are projecting a tenfold increase in our present volume and variable data abilities of short-run digital color printing."

Over the long term, Gaddis plans to promote an integrated package of offset and digital printing by talking up, in his words, "the strong points of low-cost, long-run premium color with the one-on-one personalization of digital color."