Talk from the Top Offset and Digital Printing

So far, says Gregory, customers have been thrilled by the new machine's output—even if they aren't yet seeing everything it can do.

"We aren't doing too much variable color, but as people are seeing it, like in the workshops we're doing, they're beginning to see the possibilities and make use of it," she says. With this cultivation of new customers and new work, the shop could easily top its rank of 32 in next year's Top 50.