Talk from the Top Offset and Digital Printing

Another manager working on the "if you build it, they will come" principle is Dianne Gregory, executive director of General Services at the University of Minnesota, who added a Xerox DocuColor 2045 to her shop within the past year.

"We have good variable data black-and-white and wanted to offer color variable as well," she says. "We also wanted a quicker turnaround on small color projects at a good price point."