Talk from the Top Offset and Digital Printing

Rick Wise, director of University of Missouri Printing Services, in Columbia, also stresses the benefits of offering customers both offset and digital printing.

"I think it's been a tremendous advantage for us, since we can switch back and forth and do combination jobs as required," he says. "We've kept up with digital toner technology, and by staying ahead of that curve we've been able to grow our business. We probably would have died if we'd just stayed on the glass copier."