Talk from the Top Bindery and Mailing

Steenhoek's shop uses all digital printing equipment, so pieces are addressed at the same time they're printed.

"All the material is presorted," he says, "so it goes straight from the printer to the mail train. That's one example of how we think of distribution before we print."

One such job was a run of 4.5 million mailers to notify customers of ING's privacy promise.