Taking The Direct Route

No doubt this news would set Indigo's Landa on edge, but the perception remains among printers and customers that conventional offset presses still provide better quality printing. And DI presses, at least according to Jablinske, provide even better quality than conventional offset.

"We had some brochures that we'd been printing on the Mitsubishi, and the front of the brochure had a house on it, and the house was always white," he says. "We moved the job over to the Omni [Adast 755C DI], and we saw the house had a beige tint."