Taking The Direct Route

That's what Benny Landa, Indigo's founder and chief executive, wants to know. He feels that a battle is taking place between mechanical offset and digital offset color printing.

"Offset printing is fighting digitization with hybrid machines—mechanical printing presses fed by CTP systems and on-board platemakers," he says. "But it is inevitable that everything that can become digital will become digital. And in this digital era, I believe these transition technologies are foredoomed to a relatively short life."