Taking The Direct Route

"It is probably the future in our industry here," he says. "I couldn't see us buying another press that was not direct imaging. It just makes sense."

DI vs. Indigo And Xeikon

Despite the cost savings on short-run jobs offered by DI presses, digital devices from vendors like Indigo and Xeikon are also geared toward short runs—and they allow variable data printing, as well. So why should anyone bother getting a DI press?