Taking The Direct Route

One difference between the 74 Karat and other DI presses is that it has just one impression cylinder and two plate cylinders, each with two plates. Two colors are laid down on the first pass, and two colors on the second.

"The advantage of that is that you only need two imaging heads instead of four," notes Karat's Doug Clott. "We didn't take a conventional press and put imaging on it. We said, 'Let's make a press that does short runs cost-economically and build everything you'd ever want into it.' "