Taking The Direct Route

"The DI can print economically in the range of 200 to 300 sheets, on the minimum end, per run," he says. "We see the market between 500 and 5,000 [sheets]."

In a recent study of DI users conducted by CAP Ventures, a market research firm, users reported average profit margins of 42 percent. Ninety-eight percent said the DI had made a decisive contribution to their growth, and they reported that sales are growing 40 percent annually.