Take Another Look

In order to clarify the size, scope and implications of the POD opportunity and distinguish it from general short-run printing, Strategies on Demand, a consultant to digital print providers and customers, defines POD as "production and distribution of publication and commercial print products in quantities and cycle times based upon actual end-user demand." This definition is market-demand-focused rather than production-focused, emphasizing the differentiation of POD from simple, short-run printing.