Take Another Look

Strategies on Demand forecasts that the volume (page impressions) of digital color POD will grow at a 54 percent compound annual rate through 2000, while the domestic value of the print shipments will grow at a 21 percent rate to $3.9 billion.

For the first time, digital color presses are confronting offset presses in the mainstream of short-run color printing. Although many promoters continue to emphasize "segment-of-one" marketing as the driver of digital color printing, the real volume growth is coming from the dramatic cost and productivity improvements in the technology, which are enabling print providers to realize greater sales and profits from digital color printing.