Take Another Look

To answer this question, it is useful to once more consider the DocuTech. Using the same market basket and operating assumptions that were incorporated into the benchmark study, the direct cost of printing on the DocuTech is about 2¢ per A3 impression in monochrome only, which would be roughly equivalent to a cost of just over 8¢ per A3 impression in color. Moreover, the DocuTech break-even point with offset is less than 1,000 units—in fact, it is about 800 units against a small web press.