Take Another Look

Although the cost of digital color printing has declined markedly, productivity issues are every bit as important in tight-deadline situations. Here digital color production printing really shines. For productivity measured as the ratio of saleable impressions to the total job time on the press, the break-even point for the Xeikon DCP/50D vs. the Heidelberg Quickmaster DI ranges from 1,450 units for catalogs to more than 3,000 units for postcards, averaging 1,550 units for the market basket as a whole.