The Wonderful World of Forest Certification
The first full-page ad, taken out in the New York Times, showed a lingerie-clad model holding a chain saw with the headline “Victoria’s ‘Dirty’ Secret,” and then went on to state how the catalogs produced by the company were sourced from endangered boreal forests of Canada.
It didn’t take long for Limited Brands and IP, along with many other major corporate catalog publishers and paper manufacturers, to see the handwriting on the wall. It was time to make a fundamental change in how they did business.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
