Surviving And Thriving

Sending what Geyer describes as "an incredible volume of material through the mail," Schwab is big on direct mail marketing campaigns, as well as fulfilling "lead requests" from clients wanting specific information on Schwab's many financial products.

"As with most financial institutions, our marketing people like to send small 'statement-stuffers' to customers. We print six-color brochures, booklets, pamphlets, and custom direct mail envelopes, as well as two-color letters, letterhead, account applications and regulatory materials. That's what fills our schedule."