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As an in-plant manager, you bring your expertise to a project, whether it is variable print, media conversion or CD-ROM production. Even if you need to outsource some or all of the work, your value should be managing the work with your experience and knowledge.
When I evaluate an in-plant, I try to determine if it is helping the organization to attain its goals or if it is simply existing. Running a cost-effective in-plant is good, but in today's outsource-driven environment, in-plants must support the top line growth of the organization.
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