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The conference was kicked off in Memphis style with an appearance by Elvis Presley (actually an imitator) who shook away everyone’s morning blues with performances of classic Elvis songs. This lively opening was followed by educational sessions on CD duplication, one-to-one marketing using variable data, team building, marketing your in-plant, and everyone’s favorite “Give ‘em the Pickle,” which dealt with customer service.
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- People:
- Elvis Presley
- Places:
- Memphis
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