Sunshine State Symposium

Ed Bokuniewicz, of Heidelberg, led a session called "Using Variable Information Printing." He shared numerous sample target marketing pieces and explained the growing trends toward one-to-one marketing. Bokuniewicz touted some of the benefits of the NexPress 2100 in meeting this application.

I gave a presentation on the changing role of the customer service representative, in which I pointed out the service skills and technical skills necessary in the evolving position.