Should In-plants Offer VDP and Marketing Services?

The format was changed to pocket-size 4x51⁄2˝ booklets, which were easier to keep track of and carry around. Each manual had 14 pages and included the student's name, new housing location, roommate's name, meal plan info and a color-coded campus map, including drop-off spots and parking.

The manual was first sent in August 2009 and was a huge success. According to Loyola, it is one of the first customer service experiences for students and parents and it can help the transition from home to university life. It helped newly arriving students feel welcome and helped reduce any parental feelings of buyer's remorse or student feelings of homesickness.