Should In-plants Offer VDP and Marketing Services?

Loyola University

For two years, Loyola University in Chicago has created a customized move-in manual to ease students' transition to university life. The issue for Loyola was how to transmit a move-in schedule for 15,000 students.

The Department of Resident Life used to send out loose-leaf sheets in 9x12˝ envelopes, but the information was not targeted, and the loose-leaf sheets were inconvenient and often lost by students. The goal was to create manuals that would be easier and more convenient for students to use, while showing clearly their individual move-in times and destinations.