Should In-plants Offer VDP and Marketing Services?

The best source of information about world-class variable data print campaigns is the Digital Printing Initiative or PODi. Over the years, as a judge for the PODi VDP awards, I have seen many award-winning VDP programs done by in-plants or for in-plants.

As we will discuss later, one of the most important first steps in offering marketing services is understanding the applications and advantages. And nothing illustrates this better than case histories. Here are three PODi case histories that demonstrate the value of VDP.