Should In-plants Offer VDP and Marketing Services?
The importance of variable data printing is growing yearly, and in-plants that have mastered VDP have realized some unique advantages.
At NAPL, when we survey printing companies (in-plants and commercial shops) and ask which services they expect to grow the fastest, VDP is on the list. In our 2010 State of the Industry research, VDP was the top answer, and its importance has been increasing. When we compare data to 2006 State of the Industry surveys, we find two interesting changes in the rankings: VDP remains the most valuable service, while Web-to-print services jump into second place.
- Companies:
- Xerox Corp.
- Places:
- California
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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