Should In-plants Offer VDP and Marketing Services?
The importance of variable data printing is growing yearly, and in-plants that have mastered VDP have realized some unique advantages.
If you read the trade press or attend trade shows, you probably have heard the suggestion that printers should offer marketing services. This message is typically targeted to commercial printers and is often called the migration from Print Services Provider (PSP) to Marketing Services Provider (MSP).
- Companies:
- Xerox Corp.
- Places:
- California
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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