Should In-plants Offer VDP and Marketing Services?

How can you get started? In this author's opinion, the best way to think about how you can use VDP to create more value is to study best practices and learn what others have done. We have provided three case histories, but there are hundreds more.

Where do you find them? There are a host of good sources. Most of the manufacturers have market development programs and PODi is dedicated to identifying world-class case histories. Just beware that most case histories, regardless of the source, focus on commercial printers more than in-plants. The other option is to find someone with in-plant VDP expertise who can simply look at your applications and clients and identify your best opportunities.