Should In-plants Offer VDP and Marketing Services?

When it comes to the question of whether in-plants should offer VDP and marketing services, there's no one-size-fits-all answer. It may be "no" for the Department of Transportation in-plant in California, but it might be yes for a university in the Midwest.

A better question might be: "Are there unique advantages for in-plants that master VDP?" The answer to that query is "yes." VDP is one database-driven service that can open the door to other database-driven marketing services such as e-mail marketing, PURLs and QR codes. And database-driven marketing services are more valuable and less price competitive than making marks on paper.