Should In-plants Offer VDP and Marketing Services?

On the other hand, offering VDP may be a natural extension of your existing core competencies, and most in-plants already own the equipment. The In-plant Graphics survey of college and university in-plants (April 2010 issue) showed that of the 66 percent that provide VDP, 91 percent print address information and 88 percent print recipients' names on envelopes. And an IPG market study in 2010 showed that digital printing and copying grew from 91 percent in 2008 to 96 percent in 2010. Therefore, it seems safe to say that in-plants have the equipment and experience to provide VDP.